Taat Global Alternatives CEO Setti Coscarella (TAAT, TOBAF, 2TP) – Next week, the Company will also be an exhibitor at the CHAMPS trade show in Las Vegas, which is a considerably larger show than The HQ Event. CHAMPS will be held at the Las Vegas Convention Center from July 27 through July 30, 2021, and has already sold out of exhibition spaces. Currently in its 22nd year, the focus of CHAMPS is on innovative smokable products with a strict focus on B2B attendees. In addition to Las Vegas, CHAMPS is also holding trade shows this year in Atlantic City, NJ and Denver, CO.
Seti can you hear me hey rich how’s it going buddy hey how you doing sethi i’m doing all right nice i’m doing great man we got uh i got some i got some news for you are you ready for this yeah go ahead tell me okay so while we were waiting i wanted the member to put in the chat how many shares they owned okay so we have 66 people here do you have a guess of how
Many shares 66 people own on this live stream right now a guest yeah do you have a guess 500 000 760 000 shares held by the members on the live stream right now that’s incredible well listen guys thank you so much that’s amazing isn’t that amazing yeah yeah it really is i was hoping for like one or two hundred thousand and there’s members with a hundred thousand
Shares 80 000 shares 25 000 shares 10 000 shares and uh the stock’s been going up while we’ve been live too waiting for the event how’s that incredible it’s amazing listen it’s just tremendous here i mean uh a real testament to the team down in vegas i think the booth looks absolutely wonderful like hands down i think it’s the best looking booth we’ve got uh at
The entire show which goes for miles by the way and over the last three days it’s just been wonderful to start meeting again in person with um retailers and wholesalers from around the country and the interest that we’ve been getting has just been tremendous right like you get all these people that come in and they see the product they start understanding what
It is and it’s just my god i need to sort of start carrying this product so i think that this has just been a really good uh exercise for us and it’s definitely something that we’re going to keep doing uh now that things are starting to open up a bit so we’re very grateful uh that we’ve finally been able to start getting out and meeting people in person are you
Guys selling cigarettes at the event yeah yeah we’re actually placing orders at the event so we’ve got retailers and wholesalers that uh coming in you know some might be independent they might have a small chain of course some of it might be wholesalers but the interest that we’ve been getting has just been awesome so we’ve actually been booking sales i think
Next week we’ll likely have uh some updates uh in terms of that for this event and the event that we did uh last week and again like the good thing is you get these guys coming in you know they get excited about the product they get to learn more uh than just having somebody come into the store i mean they can see it feel touch it interact with you know the
Whole team here and what that does is you know once they place their first order because that’s all it is they’re just placing their first order we get to put them in a database and then just keep following up and that’s how you get reorders so you know you have the sales that will come out of the store out of the event but those are one-time sales right that’s
The first of what ideally is going to be a number of different sales as you start getting through reorder rates so whether they’re going to reorder every couple weeks or every month or whatever it might be you know it’s just great to kind of put the product onto the shelf and start getting it in front of consumers in a much more aggressive way yeah the event is
Looking beautiful the booth looks great um how did you guys design that do you guys uh get a design company because that that that box up there tat is very visible i love it oh yeah yeah yeah i mean you you’d have to go out of your way to not see it um but that was all that was all designed in-house so you’ve got a lot of great uh creative members on the team
And and i think they really hit it out of the park with this one it’s just and listen i’ve been in the trade show business before so i’ve seen really impressive booths and when i saw this one i’m like wow so it takes a lot to kind of blow me away and this one definitely blew me away do you have a team of people working the booth with you is there some uh sales
People or is it like how many people are working the event right now what do we got in there one two three four five six uh seven about eight people working wow so there you go yeah yeah a big and tomorrow was the last day of the event tomorrow’s the last day of the event yeah is there gonna be some awards like i know you guys won uh first and second place last
Week will there be awards at this event this week i’ll find out from joe i’m not entirely sure um but regardless of whether we win or not i’d say that we did extraordinarily well uh given the interest of the people that are coming through and and the ability to start booking some orders so i think it’s just been great you have an update on the nasdaq any news
About getting listed on the nasdaq a lot of shareholders getting very excited about that yeah so again like it’s just a process that you go through so you submit the application they come back with some questions you submit some answers they come back with some more questions you submit answers that’s just the way it goes right so we’re probably in that second
Round of questions now um but from what i’ve seen everything again still seems to be on track and it’s kind of in line with with how things sort of progress uh as you move over you gotta imagine you know there’s a lot of companies that are looking to try to list on the nasdaq so um you still have to kind of wait your turn so to speak but i think these are
Progressing quite nicely on it a lot of questions from the community about crossmart um do you have an update on uh what’s going on with crossmark yeah i mean like they’re still sort of working hitting the streets i mean you started to see um more stores coming online in ohio and i think in the next uh few days we’ll probably have some more updates in terms of
Uh stores throughout various other states but you know things are progressing as they as they would right it’s just really an exercise they go out they talk to retailers um you know they help get the product onto the shelf and that’s what these initiatives are also uh intended to help out with so i’d say that overall things are going well you know i have a lot of
Questions about the recon based material um that is replacing the current base material or is it going to be sold additionally to the current one no uh i think once we have it ready uh it will replace it now okay we’ll likely put out some news on it uh in the coming days or maybe a week or so but basically there’s a lot of like when we did the market research
A lot of people like the product but there are still certain pain points that i thought in the long run would be better to solve now than when you get sort of this broad scale distribution so again like it’s not really uh there’s no magic to it if you want to succeed just listen to your consumers so you know when you listen to them and they say hey listen i love
The product but i really wish you could do this or i love the product but i really wish you could do that and if there’s ways that you can solve that early then you’re just providing the market with a fundamentally better product you know when you look at say joule as a comparison well i think for the first 18 months joule didn’t really work because if you put
It in your pocket upside down the whole thing would leak out and then the the device would short-circuit so it took them almost two years to figure out how to fix that problem we saw that you know as you started to progress again people love the product but hey can we solve this can we solve that we were able to solve it in a matter of months and that’s really
What i think the the new base material is going to allow us to achieve so our our existing product is great but the reason in my mind is just leaping of where we currently are so i just think that once consumers will touch it they’re going to love it there’s uh so many customers and so many shareholders that absolutely loved hat you guys have been such a success
Story already and can you kind of tell some we’ve got 83 people watching right now we’re up to 814 000 shares senti from the people that are on the stream so that’s okay so yeah so 83 people 814 000 shares that’s an average of 10 000 shares per person wow and that’s like at these prices that’s 36 000 average person invested that’s on the stream right now that’s
Incredible we gotta do something for the shareholders eddie is there a way that we can give away some t-shirts give away some samples to some of these members because everybody wants some merch everyone’s asking rich i want merch how do i get merch we got to do something for these men for these investors eddie what do you think 100 100 i think we talked about
It before so i mean just reach out to me after the the um after the live cast and i’ll put you in touch with the guys in vegas we’ll get some stuff uh printed and we’ll send it up and you can distribute to your uh to the community for sure wow another 30 000 so we’re up to 844 000 shares on the live stream guys maybe we can hit a million maybe we could hit a
Million shares on the live stream and the stock’s been going up since we’ve been live too so this is great loving it can you talk to the community about where you guys are at because i keep telling everyone that you’re just in the first inning and i know you’ve said it before but can we kind of talk a little bit about the future of tat um philip morris just came
Out and said that in 10 years they don’t even think they’re going to be in the cigarette business what does that mean for tad well if they want to leave their customers behind i think i’d be more than happy to take them yes yes you know i wish i wish them the best but realistically they can say it but i don’t really foresee that happening i mean there have been
Anti-smoking campaigns longer than both of us have been alive and yet you still have a 1.3 billion people smoking so just because philip morris wants to say hey you know we want to stop selling cigarettes well listen wonderful i wish you nothing but the best and i’ll make sure to come in and help service the customers you leave behind because i know for a fact
You’re not going to get them to switch over to an icos or a vape on mass you get them moving over there but oftentimes they end up moving back now i’m not saying that those technologies aren’t valid they are but i think they all co-exist in one sort of ecosystem which is why i think for the first product that we launched having a combustible which services the
Vast majority of the market is a smarter way to go than just tackling that requires um a tremendous amount of more work and capital now that being said that doesn’t mean that we won’t look at some of these other technologies down the road but for right now i think the market really is on the combustible side from what we’re seeing uh you know the customers that
Are coming in they definitely think that this is a product will resonate well with their customers and that’s why they’re starting to place orders but again like if you kind of take a look at the market the market is like the mount everest markets right again i’ve said this a thousand times the tobacco industry is almost a trillion dollars a year to put it in
Perspective the global bottled water market is only 250 billion dollars so tobacco’s four times the size of water and you know for us again it’s a mount everest of of market and we’re barely getting to base camp so there’s a ton more room to go absolutely check this out we’re up to 949 000 shares 292. we’re gonna crash here you know we got 105 people on the
Live stream set the people are just rolling in rolling in um when when we first started talking we talked about having a 5 billion market cap and i think you’re at about a couple hundred million market cap so to get to a five billion market cap we still have to 20x from today’s prices is that actually a possible thing is that something that is possible do you
Do you foresee that as something that can actually happen do you truly still believe that 5 billion market cap is a possibility for tap well of course i still think it’s a possibility i think anything’s a possibility i mean you take a look at a lot of the other companies in the space they’re worth significantly more than 5 billion so yeah i think i think it’s
Possible i don’t think it’s something that happens tomorrow but i do think that as you continue to start building momentum and and you start servicing your clients and start building a lot of uh a lot of traction that way sure i mean anything is possible i don’t think anybody what did gamestop reach how many probably 30 40 billion some ridiculous right absolutely
Yeah absolutely so yeah i mean it’s possible um anything’s possible especially when you have a product that is disruptive and changing the world um we have a lot of questions about getting tad in canada yeah any any movement there i mean i’m in canada and people are like i got a pack here and people are like rich can i come and visit you just to try one um any
News on when we could potentially get tab in canada well look we’re still working with with health canada like in canada the product is regulated so it’s it’s significantly different than it is in the us and in canada they don’t distinguish between cannabis and hemp so they kind of look at it all the same way so when you even if you want to bring a product in like
That that is not really a cannabis product at all it’s it’s about replacement products given the components are it still gets covered under that act so there’s a lot of work that has to go back and forth to help canada to help them understand what the product is what it’s intended to do does it sort of fit within their guidelines because they’ll have very strict
Guidelines in terms of what products can and cannot have um we just got to make sure that we we abide by those regulations because you could sort of cherry rig a solution and get the product in um into the country but if you’re not doing it through the proper way or the proper channels you’re just setting yourself up for a massive defeat which i don’t really want
To do i agree why would you want to take a loss and we’re up to just so you know setti we’re up to 1 million 54 417 shares with 105 members on the chat that’s incredible so over a million shares being held just by the people on this chat right now pretty well that is insane but it’s great i think it’s it’s a real testament to um you know a lot of the support
That you’ve given us and then sort of helping your community members understand the story introducing it to them and and you know us working together to keep them updated so thank you for that and well thank you you guys make us look good too right like the company has to deliver and there’s so many companies out there that say they’re gonna do something and they
Don’t necessarily deliver you guys are literally delivered on everything you guys have said you would do i remember sitting down with tat before you guys were even public and they showed me the cigarettes and they showed me the idea and the concept and i said wow okay if this works this could literally change the world and here we are a year later you’re at an
Event you got this beautiful booth you guys have been at you know floyd mayweather events i love how you guys think outside the box can you talk a little bit about that are you guys going to consistently think outside the box is that part of your marketing strategy or have we seen you know the end of thinking outside the box or is this just the beginning no no we
Haven’t seen the end of thinking outside the box i mean once you kind of you know are able to do it then you just keep on doing it and i think that’s exactly what what we’re going to do um there’s always new and innovative ways in which you can get the the message out to consumers uh we’ve got a lot of very interesting opportunities in the pipeline and yeah you
Know once we start executing on those then i think you’ll start to see that the uh thinking outside the box isn’t exactly at the the end rather uh very much so at the beginning you guys look like you’re having a lot of fun there do you have any messages for the investors of the community uh before we say goodbye today well listen i just wanted to thank everybody
For their support you know i think it’s been a world ride that uh we’ve all been on together um you know i think you can see now the brand actually starting to come to life and this is why i wanted to do this interview from the show with all these people and the booth because it’s one thing when i tell you about it it’s another thing when you can actually see it
And i hope that that gives people a lot more confidence in what it is that we’re trying to do and that we’re actually going out and executing on those strategies to get it done so i think the future is very bright for the company and again i thank everybody for their continued support uh and especially you rich so thank you very much for uh all the hard work
That you’ve done in helping bring this story to your investigation hey my pleasure sethi keep up the good work we’ll let you go i know you’re busy thank you for your time today and thank you guys for watching the audience we’re at 1 million 57 217 shares just with the audience that’s watching today mind-boggling a million shares can you imagine that that’s like
Over 3.6 million dollars watching right now that’s pretty cool very it’s absolutely incredible so super super amazing community none of this is possible without you guys the people at home thank you guys and thank you seti for all your hard work and dedication for being the leader of this incredible story which has evolved into not just a story but a product
That is now selling and i you know what i keep saying sethi is like can you imagine when this product is in every single gas station and every single corner store in the world what’s what’s that going to look like then a little different than it looks like now yes all right thank you santi santi cosquerella the ceo of tat global alternatives have a great day
Settee we’ll talk to you soon see you guys thank you everybody thank you for watching remember rich tv live is strictly for information education purposes please do your due diligence do your research before you invest in anything that we talk about here on rich tv live always invest in the best the best is blessed and you deserve the best and tat in my opinion
Is absolutely the best thank you guys for watching i told you guys we bring you the winners and we bring them to you first we brought you tap first before anybody else pre-ipo june 2020 at 41 cents today they’re trading over 360. just on this live stream a million shares owned by members congratulations to you guys at home you’re winning big and you deserve it
I love you i appreciate you have a nice day everybody we’ll talk to you soon see your boy rich from rich to be live and i’m out peace
Transcribed from video
Taat Global Alternatives CEO Setti Coscarella (TAAT, TOBAF, 2TP) By RICH TV LIVEliveBroadcastDetails{isLiveNowfalsestartTimestamp2021-07-29T184154+0000endTimestamp2021-07-29T201737+0000}
