Plant Veda Foods Ltd. (CSE: MILK) President Michael Yang – RICH TV LIVE – June 23, 2021 – About Plant Veda #plantveda #michaelyang #richtvlive
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Doing today michael i’m doing great great to have you on the show excited to learn more about this exciting company can you tell us a little bit about yourself and how you got involved with plant beta sounds great so i have a finance background and a strategy background having worked in industry for about 20 years primarily with the companies that are in the
Areas of either manufacturing logistics or consumer products i’m also consultants um about a couple years ago while i was consulting with a plan based cosmetics brand called lush cosmetics a friend of mine phoned me up and said hey michael i know you’re into this plant-based space i run across this really really cool brand called plan veda advantage expo and
They just won the product of the year award and and and she was so excited about that product and the founders and she got me connected to with sunny who is the co-founder and the current ceo of plan veda so sunny and i we met and and he brought me this drink and i tried and i was just blown away i really thought it was like yogurt that’s completely plant-based
And then i started consulting with them basically and uh later on also became um an investor of the company earlier this year uh wasani was preparing to go public and sunny approached him again and said hey michael why don’t you come on board and become the president of the company as we go public and it was an easy decision um i was so thrilled because
Having worked for or consult with more than 30 companies in my career this to me is really once in a lifetime opportunity congratulations thank you super exciting to become president of a public listed company can you tell us a little bit about your main goals for plan beta as you’re excited and getting ready to go public on the market under the symbol milk
Milk yeah sure the mission of plant veda is to accelerate humanity’s shift to plant-based lifestyle and the reason we chose milk as a symbol is because we’re essentially reinventing the milk and the key part of that mission statement is to accelerate because the shift to a plant-based lifestyle is already happening and it’s happening fast the global dairy
Industry is about a 490 billion dollar business and you know as we all know that uh dairy production leads to a lot of environmental problem problems and you know consumption of there will also lead to a lot of health problems um so for the sake of the environment and the animals and even ourselves we’re probably better off to switch off of dairy as much as
We can and you know go on plant-based so that’s kind of the overall mission of plan beta now with that mission obviously we need to accelerate right so we need to accelerate growth so we have done pretty well in the past uh we have won a couple of awards and we also in more than 100 stores in british columbia the names like whole foods um you know seven foods
Choices markets fresh prep and spot.ca and a lot of other premium stores now our distributors they’re national and and north american distributors and who are really you know who basically have like tens of thousands of retail stores right so um they’re really eager to take us beyond bc and and really you know throughout north america you know as as early
As possible uh once we have our production capabilities scaled up and that leads to our one of our main objectives this year is basically to complete the facility upgrade of a newly leased 25 000 square feet facility in delta and that’s going to allow us to support significantly more sales down the road and and that is expected to be completed later this
Year now the second objective that we have is that uh we want to continue to refine our e-commerce offer and the logistics around that um as we know direct to consumer is really a thing you know um you know since the start of colby and lastly uh you know we also wanted to introduce some brand new product categories to the market as well important to have
A strong management team can you talk a little bit about your management and your directors and some of the previous experience in the plant-based sector and the public markets sounds great so one of the major strengths of the company is really in our people and uh probably half of the senior manager leadership team actually has a certification plan based
Nutrition myself included it starts with sunny um who is the visionary and you know the ceo of the company uh he’s a serial vegan entrepreneur um you know having built up production plans you know from ground up multiple times in his career and in addition to that you know he is actually also a software engineer in silicon valley in the past having worked
For e-commerce giant ebay companies like that in the past and also we have on our board of directors claire smith who is also a syrian vegan entrepreneur she’s in europe she is the creator of vegan climate us index called vegan in the us and she is also the founding partner of beyond impact beyond investing which is a an investing platform for companies
Just like plan veda so her experience uh in um in in capital markets uh you know having worked in um you know ubs in the past is going to be tremendous uh you know as we navigate through the public uh the waters of public markets in the future and then you know jeff is also a very well-versed capital market cfo as well uh you know work with multiple public
Companies as part of the board and you know as part of senior management team in in his career um we have vanita who’s really the sole of the company the inventor and the creator of all of our plan veda branded products um she is a vegan mom of two kids both are also vegan um you know what is also amazing about her is uh you know in addition to her experience
In base she also holds two master’s degrees wow yeah and yeah and this uh mr uh maison jannani he is our chief revenue officer and you know he’s probably one of the best guys i’ve actually ever worked with in my career in terms of execution he’s the guy who talks from zero to more than 100 stores you know working with building great relationships with the
Distributors you know so and so forth and he’s also a master as well now you know i just feel like um i i feel so lucky to be able to work with such a talented team and all i need to do is really to be that glue guy on the team that will help maximize the teamwork and try to bring bring on board the stuff that i learned from working you know with more than
30 companies either either as a consultant or as part of senior management team in the past and try to help run a successful public company well it sounds like you guys have a strong team and if everybody does what they’re capable of the success is going to speak for itself now michael we know that the dairy industry is about a 490 billion globally which
You touched on and there was 1.83 billion sales in plant-based dairy alternatives in the united states alone last year what is the projected growth of this sector and how much of it do you think plan veda can capture yeah sounds good so the plan based dairy segment is a pretty big segment it is it is about 20 billion dollar today roughly globally and it’s
Growing at a double digit rate so essentially every six years or so you’re doubling that up right now it is a big number but comparison in comparison to the dairy which is 500 billion dollar you’re still looking at a fraction a fraction of the total addressable market so um yeah we we’re going to see a lot of growth for sure as a company we’re going to see
The sector grow significantly as well but it’s still in the really early stage of the market and we’re really not seeing the blue ocean turning red anytime soon if plant beta were to compare itself to its competitors in this sector what would you say would set you guys apart sounds good so um first of all i don’t really consider the other plan-based dairy
Companies competitors we see them more as like friends and comrades at this point try to have a collectively bigger voice and stronger voice over cow’s milk because that’s what everybody’s mission and visions are in the plant-based sector having said that all products are unique are revolutionary in the marketplace um as mentioned we have won a couple of
Awards already and uh you know and and at plan vita um maybe let me go back a little bit to talk about you know majority of the products out there in the market are what we consider a more of a single plant source um product you know if you have soy milk uh you have soy maybe add a bit of sugar in there pretty simple or you have uh oat milk or if you have
You know a coconut milk pretty simple products at plant beta what we have is a product innovation philosophy in which we believe that by combining multiple all-around uh all natural nutritional products uh ingredients into one drink is going to allow us to have some really good tasting product but also offer all around nutritional value and that is based
On nutritional science and that is based on culinary arts so for example um we have this creamer here right here if we look at the label it’s actually made from cashew coconut and oats and with some maple syrup you know to sweeten it up and if we look at um the the lassi here which is the uh which is the yogurt alternative uh it’s com it has cashew it has
Oats it has a real fruit the mango and that’s just one of the flavors as well and and you have billions of probiotics in it too now now this drink is not only going to address the plant-based market but also it’s going to be functional too which itself is a 250 billion dollar market so yeah so in that sense we do have a pretty revolutionary and breakthrough
Product that’s exciting here at rich city live we love to talk to our investors about the fundamentals of companies we’d love to understand your share structure can you break down your share structure and how you plan to attract institutional and retail investors sounds good um you know anybody any institutions who are uh interested in the esg sector or
Anybody who has an esg allocation requirement they will be looking at us and along with you know those institutions who are uh you know interested in investing long-term plan-based dairy movement is isn’t is basically the the mega trend that is happening right now so they’re going to be very interesting in what we have to offer now from a shared account
Standpoint uh we have we had about 15 million shares outstanding before we go public on the first day of trading we likely gonna have about 20 million shares which is about 25 ish uh that is free floating uh yeah that’s that’s that’s about it okay great if there is one thing that you would want shareholders to know about plan beta today what would that be
Follow us and see how we change the world great and what is the best way for shareholders to get in contact with the company if they have any questions yeah so we’re pretty active on social media i personally am pretty active on linkedin that’s probably the best way to actually reach me you can also follow us on twitter instagram facebook and all of those
Networks now you can also reach us at investors and playbay plan beta dot com or you can phone us at 778-383-6737 for investor relations as well thank you so much for your time today michael yang the president of plant veda get it put it on your watch list put it on your radar it will be going public on monday under the symbol m-i-l-k milk thank you so much
For your time today michael thanks for having me rich always a pleasure and for those of you guys that are watching remember rich tv live is strictly for information education purposes please do your due diligence do your research before we invest in anything that we discuss or talk about here in wishtv live in saying that this is a new ipo which means in
My opinion it is undervalued underappreciated under exposed this will help create more exposure for the company if you like the video if you like this company if you like plant-based products smash the like button comment down below share the video everywhere and subscribe if you’re not winning you’re not watching we bring in the winners and we bring them
To you first thank you for watching everybody ever since a great day and thank you michael and good luck with your ipo thank you you too have a nice day everybody we’ll see you soon you
Transcribed from video
Plant Veda Foods Ltd. (CSE: MILK) President Michael Yang By RICH TV LIVE
