Clickstream Corporation Chief Revenue Officer Greg Klem | Rich TV Live – ClickStream Corp (OTC PINK:CLIS) announced today that Gregory Klem, its’ Chief Revenue Officer in charge of driving brand partnerships and advertising on the soon to be launched WinQuik™ App, will appear on Rich TV Live, a financial-focused digital network. The interview will air this afternoon at 1:00pm ET on and will be available on ClickStream’s social media platforms shortly thereafter.
Hi how’s everybody doing today this is rich here on behalf of rich tv live with our very special guest it is greg clem the chief revenue officer of clickstream how you doing today greg i’m doing fantastic thanks rich thanks for having me thank you for being here let’s get right into it and maybe you can tell us a little bit about your background and why you
Decided to join clickstream yeah sure well um i’ve uh i’ve always been in some form uh involved in some form of sponsorships or partnerships i worked at espn moved on to the pro surfing tour in california and then into the real estate franchise business and then ultimately spent the last years working at uh hilton um i’ve worked with all different kinds of
Partnerships and sponsorships covering sports entertainment credit card products and uh loyalty the team as as most of them that you’ve met on this show already in place is fantastic frank michael handelman adam handlesman no no relation uh in amber theo harris um you know those these guys are experts in their field and it was a pretty easy choice to ultimately
Sort of sit down uh and sit next to them to to build this opportunity but what i really like the most about clickstream and winquick is is the product it’s a simple concept with a mass audience appeal and the hosts are going to bring that all together and bring their personality on the screen speaking on subjects that you may not may not have known that they
Were associated with so i’m really excited for a couple of different reasons to join the team great now there’s a lot of trivia quiz apps why would advertisers want to partner with click stream and win quick yeah well first i i think we’re lucky that many of our hosts as i said before have existing partnerships with uh with companies so potentially they bring
Some organic relationships to the table but the wink quick app is driven by these are engaging entertaining and expert hosts who also have significant followings in their respective genres and something we’ll definitely look to capitalize on i think second i think consumers are always hungry for new and entertaining content uh especially in the macro environment
We find ourselves in today so from my experience sponsors and advertisers are always looking for new ways to deliver that content uh through unique digital platforms so the match up creates a great social opportunity uh and something that will definitely use to our advantage what advantages do you believe you have over competitive apps or games yeah let’s say
In addition to the host that we you know as we’ve already spoken about i think and and you mentioned before there’s a lot of basic and fun you know apps and games out there i think we you know everybody would recognize that but i think winquip will be the first to have a synchronized digital and mobile platform meaning both app and web at the same time and
From an audience perspective this gives us a great opportunity to sort of grow the number of eyeballs that we see on any given game that we launch and ultimately ultimately deliver more space for integrated content and advertiser content and how does the format keep players interested and coming back for more yeah well you know our creative team is really
Focused on spanning our social interaction uh we want to play off of people’s competitive nature to help us grow as quickly as possible i think in addition we’re widening the spectrums of categories that we’re looking to launch as well so in september we’ll be launching with six categories um and then our vp of original programming amber theo harris is in a
Process right now of expanding those categories uh which will ultimately lead to expanded programming so the content doesn’t get stale and we’ve also recently hired some of the best writers in the business one example is jamie kaplan who’s former formerly of cbs sports um and he’s like you know aligning with his view on you know making sure we’re researching
The right topics making sure we’re developing the games in the right way and then you know to try to make it the most engaging but also to make it fun as well that’s great now with any startup there are unique opportunities why would a potential advertiser want to get on board now are there advantages to getting on board now yeah i think you know the way that
I look at this opportunity is we’re kind of starting from scratch so we’re here we’re talking about a process that’s ultimately sort of still in development since we haven’t launched yet so there’s so many unique advantages to that to ultimately integrate from a digital perspective or a development perspective and how we make this work i also think you know
From my experience a starting point of what are you looking to accomplish as a question to an advertiser instead of just going to them with you know a sheet in hand and says here’s a list of opportunities tell us what you know what you want to buy i think the latter doesn’t really work so well in my opinion and given where we are in in development it gives us
A great opportunity to think about how to create fun imaginative creative innovative solutions for what that advertiser is position potentially looking at um and i also think our our development partners at infinix soft have ultimately created a dynamic platform and environment which allow us to actually go out and and sell that as a part of the app development
And so i think you know ultimately that puts the two you know two companies working together in a great position to kind of grow now i understand you had a pre-launch beta test which we’ve been really excited about how did that go and what did you learn yeah well i you know i we did it was fantastic i think we confirmed what we already knew is that the app is
Fun our hosts sort of jump out of the screen and the games are a truly social experience we had people effectively trash talking in the chat function in the in the beta and these are supposed to be sort of friends and family right so we’re thrilled to see sort of the competitive nature of the game which we kind of always thought um and then i think all the things
That we did from a technology perspective ultimately worked uh that’s you know it’s a great starting point it sounds simple like of course your your functionality should work but until you get into that beta test you always want to be sure and i think one key piece that we learned is how much people actually enjoyed playing the game um by a simple mistake of
Ours we didn’t cut those people out of the next notification for the next game on the following day multiple people came back in even though it was the same game and played again and so it was something that you know that showed us that people really enjoyed it really liked it and really wanted to engage with the with the content well i’m super excited to hear
That the results were good hopefully it just continues to get better and better thank you for joining us today greg hope you achieve all of your objectives and thank you for joining us here today yeah thanks very much rich i really appreciate it keep up all the great work we will thank you thank you for watching everybody have a nice day you
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Clickstream (OTC: CLIS) Chief Revenue Officer Greg Klem | Rich TV Live By RICH TV LIVE
