BevCanna Enterprises Inc. (CSE: BEV) | CCO Emma Andrews | RICH TV LIVE – JULY 11, 2019 – I had the pleasure of interviewing Emma Andrews the CCO of BevCanna Enterprises Inc. (CSE: BEV) a new IPO in the booming CBD industry. Innovative and individual, we create compelling and crave-worthy beverage brands.
Hi this is rich from rich tv live and i’m here with a very special guest it is emma andrews the chief commercialization officer of f kenna how’re you doing today i’m great thanks for having me well thank you for being here now why don’t we start off by you telling us a little bit about bev canna enterprises inc sure so bev canna manufactures bottles and brands
Infused beverages for the canadian and the american market soon to be global as well we have a really strong roster of team members who come with bottling and beverage expertise working on global lifestyle brands i’m in alcohol brands as well so a strong cpg acumen for the team and a great amount of infrastructure and assets that we get to pull on for our bottling
Operation as well the big news of the day is that you secured your health canada hemp cultivation license so what can you tell us about that this is a huge milestone for us actually a very celebratory moment and as many of your viewers may be familiar getting license to be a health canada is not an easy process and you really have to have a really dialed operation
In order to secure this type of licensing this hemp cultivation licence will actually allow us to grow our own cannabis on our property it’s a hundred acre outdoor cultivation site that was licensed the hemp that’s grown there will be sun grown and low cost though high-quality this will be extracted for cbd that we can infuse into beverages that we bottled on
Site wow that’s really exciting now based on that today the stock was up like 50 percent last time i looked so congratulations on that thank you so clearly the market is responding really well on the good news yeah really excited to see how the company continues to move forward now in saying that bev canna has a is building some strong partnerships with industry
Leaders can you tell us a little bit about some of their experience with bev canna products yeah and a lot of the experience comes from existing beverage expertise and existing expertise within cannabis processing and really differentiated services that we’ll be able to leverage as part of our portfolio of products and brands the first and most notable is our
Mass licensing agreement with the natural group these are the owners of the bottling plant that bev canna will be producing all of its beverages out of they’ve been in the bottling and beverage industry for over ten years producing a notable nationally distributed brand called trace beverages which is a health canada compliant formulation so a lot of expertise
And familiarity working with health canada not just on the licensing side but also on the product development and approval side we also have an exclusive supply agreement with next leaf solutions they are based out of coquitlam and they have a patent on their end-to-end industrial scale extraction process and this will allow us to use a purified and refined
Source of water-soluble cannabinoids that will infuse our beverages and this will really differentiate them from a taste perspective and a sensory appeal so making a drink that doesn’t taste like the aroma and odor of cannabis that tastes like the flavours or the pristine water spring water that you’d use as the infusion medium and then the last partnership that
We’re really excited about while certainly at this stage in the game more to come is our partnership with dossier creative and they’re based here in vancouver a world-renowned branding expert and that team has worked on beverages like mike’s hard lemonade and i’ve gratefully worked on them with product and brand line called vega as well so strong expertise in
Creating compelling consumer brands on a global scale wow you guys are working really really hard and you got some great partnerships thanks yeah now the bev canna team has grown quite a bit since the beginning with editions of yourself and don chisholm as chief brand and innovative manager how do you guys strengthen the team i would say both of us come with
A strong acumen within the beverage and branding space i’m gratefully i’ve worked with don on a number of different projects actually so bev tana isn’t our first we have a strong working relationship through companies like vega the little potato company so a lot of consumer packaged goods expertise for myself my background is as a nutritionist actually prior
To getting into marketing and product development so this really positions our formulations quite different from a mainstream product offering as an example we’re able to really understand what type of clean ingredients to formulate with how to create products without as additives excess sweeteners as an example which really i think capitalizes on where this
Category is headed a more health-conscious consumer that’s looking for better for you options don himself has had a 30 year history in the branding industry you know i mentioned mike’s hard lemonade one of one of the drinks his firm has created which is a huge claim to fame in terms of a recreational social occasion type of beverage and which i think is another
Huge opportunity for the infused beverage landscape as occasion based beverages so a lot of skills and expertise and incredible reputation in the industry to to pull from this is crazy i love what i’m hearing i love the partnerships now rich tv live we’ve been in this sector for about two and a half years and we’ve seen this industry really grow and blossom
Where do you see the cannabis beverage industry moving into the future i think we have an exciting opportunity ahead of us and you know most notably if we look at some of the hard numbers the global cannabis infused beverage space was valued in 2018 at around 89 million when we look ahead to 2025 we’re looking at four billion dollar-plus market size so massive
Explosion in the next few years even and this is really i think anchored in some of the consumer shifts that are happening the behavioral shifts consumers are looking for more health-conscious and better for you options less reliance on smokeable and combustible forms of cannabis as we get into the infused product landscape and if you also look at comparatives
Like the functional beverage category massive growth that cannabis infused beverages can piggyback on so it can be the same types of formulations that now have cannabis infused into them so those consumer shifts i think really fuel a lot of this growth as long as you’ve got the right technology in the right infrastructure to help build compelling brands and
Products fantastic now who are bev canada’s main competitors and how do they stand out there’s a lot of ways actually you could evaluate the competitive landscape for us i truly believe there’s no one’s servicing quite the same vertical as we are within the beverage space you’ll see different outdoor cultivators as an example who might have the same scale of
Operation for cultivation but don’t have bottlings infrastructure available to them so there’s not that same kind of vertical that they can serve and there’s different edible manufacturers and infuse product manufacturers that may only be focused on their own house brands where as bev canna will also have white labeling opportunities in addition to house brands
And i think all of those different pieces of the puzzle really serve us well in terms of standing out and differentiating from the competition and yet complementing what some of these other brands are starting to prove his early market opportunity well it seems like you guys are on the right track now you have a bottling plant in the okanagan valley explain to
Us the benefits of being positioned there we’re very proudly a bc based company for a number of reasons you know arguably bc bud has got a worldwide reputation so again when we think about the global opportunity cannabis that’s cultivated in our own backyard i think has a lot of resonance on a global scale and with consumers whether they’re kind of curious or
Canna competent and so we’ll be cultivating in bc to really leverage that story within our products and our brands and the spring water aquifer that we have on site it’s a pristine alkaline spring water source and canada has an amazing reputation for quality of water so having that anchored at the site of our operation we bottle right on source or right on site
I should say and so that to really anchors this bc based identity into the products will offer whether it’s the infusion biomass or whether it’s the water source that we’ll use and again the site of the bottling operation is there – so it’s the bottling it’s the water and it’s our cannabis input material as well that’s anchored in this bc identity wow i mean i
Don’t actually love what you guys are doing you guys seem to be very vertically integrated in the sector i wish you guys all the best of luck thank you for joining us here on rich tv live today so once again i want to thank emma andrews the chief commercialization officer of bev canna for joining us here at rich to be live we wish you all the best of luck on your
Future endeavors thank yourself great day thank you for watching
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BevCanna Enterprises Inc. (CSE: BEV) | CCO Emma Andrews | RICH TV LIVE By RICH TV LIVE
